Case Studies
Una
Overview
A clearer visual identity for an existing Iyengar yoga studio, designed to reflect precision, warmth and quiet strength.
Date:
2025
Client:
Una - Iyengar Studio
Field:
Wellness
Tags:
brand identity
creative direction
graphic design
Print production
The Brief
UNA was an existing Iyengar yoga studio with a name, a practice and a clear point of view. The visual identity needed to catch up. The goal was to elevate the studio’s presence without losing the quiet, grounded quality of the practice.
The Design Direction
Iyengar yoga is precise, physical and deeply intentional. We wanted the identity to hold that same balance: structure without stiffness, softness without becoming generic, calm without disappearing. The result is a visual language built around a strong logotype, an earthy palette and a sense of quiet confidence.
The Identity
The UNA logo is bold and minimal, with letterforms that feel structured but not rigid. The system is supported by a grounded color palette- deep green, soft sage, warm neutrals and earthy brown, creating a visual world that feels calm, physical and contemporary.
What It Shows
UNA shows how an existing studio can be elevated through a clearer identity system. The work gives the studio a more recognizable, considered presence - one that reflects the discipline, warmth and quiet strength of the practice.