Case Studies
Median
Overview
BERTA shaped Median’s market-facing world, connecting concept, sales materials, film and buyer experience into one clear residential launch.
Date:
2026
Client:
Shponder & Fadlon
Field:
Real Estate Development
Live Project:
Tags:
Brand Identity
Creative Direction
Brand Strategy
Print Production
Video Production
UX/UI
Sales Materials
Packaging Design
Sales Experience
The Brief
Median was preparing to enter the market. The project had plans, architecture and a development story - but it needed the full layer buyers would actually meet: the visual language, the sales materials, the film, the welcome experience and the lifestyle surrounding the project. BERTA role was to shape that first encounter.
The Concept
The brand was built around the meaning of Median: the center point that stays steady, unaffected by the extremes around it. That idea guided the tone of the project - balanced, clear and quietly confident. Elevated without feeling distant. Emotional without becoming decorative. Practical without feeling technical.
The Sales Experience
We created a connected system for the way buyers would meet the project.
From the printed materials and apartment plans to the sales film and the way people were welcomed into the world of Median, every touchpoint had to feel considered, consistent and easy to understand.
The goal was not only to present the project, but to help people imagine the lifestyle being offered before they could enter the building.
The Visual System
The visual language translated the idea of the steady center into a calm, structured and refined system.
Deep tones, restrained layouts and quiet graphic details gave Median a clear presence across plan designs, print pieces, film frames and supporting assets.
What It Shows
Median shows how BERTA can shape the way a project enters the market.
The work brought together concept, identity, sales communication, film, print and buyer experience into one clear launch system.